only at
We keep you on the water.
MARCH 20th, 21st and 22nd
Not all boat shows are created equal — this one starts on the water.
Come experience our On-Water Boat Show Near Austin, Texas.
There’s no better way to create meaningful, unforgettable time together than getting out on the water. For many families searching for boats for sale near Austin, the journey starts with imagining a better weekend, a better summer, and more time together. Because a boat is never just a boat — it’s a lifestyle upgrade. You were made for more.
Our annual Better Than a Boat Show returns March 21st & 22nd, 2026, offering a truly different experience than a traditional boat show near Austin. This on-water boat show takes place just outside of Austin and serves boating families across Central Texas, including Lake Austin, Lake Travis, Lake Brownwood, Inks Lake, Lake Buchanan, Lake Dunlap, Lake McQueeney, Canyon Lake and more. Instead of walking aisles indoors, you’ll step aboard real boats on the water and experience how they actually perform.
This 2026 event places a strong spotlight on:
-
Wake boats and surf boats for sale near Austin
-
High-quality pontoons and tritoons designed for family cruising and entertaining
-
Performance, comfort, and lifestyle-focused boating for Central Texas lakes
As a five-brand dealership, you’ll have the opportunity to explore and demo boats from MasterCraft, Chris-Craft, Cobalt, Barletta, and Flamingo Marine — all in one place, side by side, and on the water where they’re meant to be experienced.
Whether you’re early in your search for a boat, actively comparing new boats for sale in Central Texas, or simply researching boat shows and boat dealerships near Austin, this event allows you to explore our entire inventory lineup, including:
-
Select previous-year models with full factory warranties and significant savings
-
The latest 2026 boat models and innovations, with exclusive early viewing opportunities
-
A side-by-side comparison of brands, layouts, wake performance, surf systems, and onboard comfort — all in real-world conditions.
Unlike a traditional indoor boat show, everything about Better Than a Boat Show happens on the water. There are no convention centers, no entry fees, and no guessing how a boat might feel. You’ll demo boats directly from our docks with a knowledgeable team member who can help answer the same questions most first-time buyers ask when searching online for boats for sale near Austin.
Beyond sales, you’ll also meet our service, retail, and support teams – giving you a complete picture of what ownership looks like after the purchase. Our focus isn’t just selling boats; it’s helping you choose the right boat for your lake, your lifestyle, and your long-term enjoyment.
Our goal is simple: to make sure you end up in the boat that is 100% right for you, your family, and your friends. That commitment – to education, transparency, and experience – is what sets us apart from other boat dealers near Austin.
On-water demo appointments are highly recommended and should be reserved in advance. Scheduling ahead ensures a dedicated team member is ready to maximize your experience and answer your questions, whether you’re comparing wake boats, surf boats, pontoons, or tritoons.
👉 To reserve your on-water demo, CLICK HERE.
Top 5 Reasons Why We Call it "Better Than a Boat Show"
An On-Water Boat Show Experience You Can’t Get Anywhere Else
1. On-Water Boat Demos at Lake LBJ
Unlike a traditional indoor boat show, Better Than a Boat Show takes place entirely on the water. Boats are docked, fueled, and demo-ready right here on Lake LBJ — giving you the opportunity to test drive boats for sale in Central Texas before you decide.
If you’re searching for a local boat dealer where you can compare boats side by side and actually experience performance, layout, and comfort, this is exactly that opportunity. Schedule an on-water demo and experience your future boat the way it’s meant to be experienced.
2. One-Stop Comparison of the Best Boat Brands in the Industry
As a long-standing Central Texas boat dealership, Boat Town represents a curated lineup of top-tier boat brands — each selected for quality, performance, and long-term ownership value.
Whether you’re looking for:
A dog-friendly tritoon for sunset cruises
A family pontoon boat with premium comfort
Or a wake or surf boat with highly customizable waves
You can compare models, layouts, and features in one place — making this a true one-stop boat shopping experience near Austin.
3. Full On-Site Dining, Drinks & Lake-Life Atmosphere
This isn’t just a boat show — it’s a full lake-day experience. Enjoy food and drinks throughout the event with on-site dining at Boat Town Burger Bar and Patio 2900, offering some of the best lake-side dining in the Highland Lakes.
From casual bites to full-service bars and specialty cocktails, everything is in place so you can relax, explore, and enjoy the day while learning about boats at your own pace.
4. Meet the Entire Boat Town Team — Plus Factory Experts
At Better Than a Boat Show, you won’t just meet a salesperson — you’ll meet the entire Boat Town team, along with factory representatives from our boat brands.
That includes:
Sales professionals
Service and warranty experts
Events and marketing team members
Brand specialists and factory reps
This gives you a rare chance to understand not just the boat — but the long-term support, service, and ownership experience that comes with buying from a trusted local dealer.
5. A Dealership Relationship That Lasts Long After the Sale
Boat Town has proudly served Central Texas boating families for decades, and our focus has always gone far beyond the purchase. From service and storage to events, community, and continued support, buying from Boat Town means becoming part of a long-term boating family.
If you’re researching boat dealers near Austin or looking for a dealership that prioritizes relationships, transparency, and experience — this is what truly makes us different.
Schedule of Events
Explore all of your boating options and enjoy a weekend full of what it means to live your lake life with Boat Town! We'll have live music, a selection of vendors, and plenty of opportunity to indulge in delicious food and specialty cocktails. Book your demo with our sales team today!
Event Location Address:
151 Melodie Ln
Kingsland, TX, 78639
Celebrating 65 Years in Business
What better way to celebrate this incredible milestone than to get back to some of the roots that got us all hooked in this boating lifestyle in the first place! Boat Town is so excited to partner with a handful of professional skiers to put together an incredibly fun, family-friendly spectator event, right here in front of our Lake LBJ Dealership on Friday, March 20th, to kick off our biggest Boat Show weekend of the year. Come one, come all - by boat or by land - and lets have some fun!
